Prevent Unwanted Mail‎

The Red Dot Campaign is a privately funded social marketing venture. Paper is precious. Vast amounts of trees, energy, water and fossil fuels are used in the production and distribution of paper-based advertising. And yet the industry standard is a 2% response rate! That means 98% of these resources are wasted! We say its time advertisers join the 21st century and adopt data-driven print technologies, electronic communications and social marketing. The Red Dot Community will help inspire this change.

Step 1. Raise Awareness about Canada Post’s Consumer Choice Option

We applaud Canada Post’s eco-friendly Consumer Choice option that reduces waste and clutter. All you need to do is put a “No Admail” or “No Junk Mail” sign on your mailbox. * The Consumer Choice database is decremented for each person opting out, and advertisers reduce their print quantities accordingly. Refer to Canada Post's website for more details.

* Note: This opt-out policy varies by letter carrier and region in Canada. If your “No Admail” sign is ignored, call 1-866-607-6301. Some municipal notices will also be stopped. Again this varies by letter carrier and region.

Step 2. Encourage other distributors to follow Canada Post’s leadership

Lets urge community newspapers, flyer distributors and phone book companies to announce their opt-out protocol, reduce their subscriber base accordingly and be more mindful of waste and overages in their distribution process.

Step 3. Encourage advertisers to reduce unaddressed print advertising

Let’s urge advertisers to state their commitment to reducing flyers, through effective targeting, and adopting subscription-based advertising and online technologies. Canadian Tire is leading the way by moving its catalogue online.